A referral code for the Castle app is valid in regard to the terms and conditions set by the platform at the time of issuance. Most of the time, the referral code is given for a certain period of time, say from some weeks to months. Some referral codes are valid 30 days after they are generated, while others can be valid up to 90 days. This time period is set in such a way that the referral code is used quickly to ensure maximum chances of new sign-ups and user engagement.
Referral codes for specific campaigns, such as holiday promotions or special events, are sometimes longer. For instance, during holiday promotions, referral codes given to users could extend up to six months to give them adequate time to share with friends or family. During the 2023 holiday seasons, for example, the castle app extended the validity of the referral codes by 50%, allowing users up to 6 months to use their codes.
Note that the expiration time of castle app referral code may also be influenced by regional promotions. In some markets, for example, castle app might release time-limited referral codes that are only valid for a short period, such as two weeks, as part of a targeted marketing effort. The expiration dates for these codes are often clearly indicated when the code is generated.
In most cases, the date of expiration is included on the promotional page or in the details in the app. Since such a code is usually bound with an offer or incentive, users should always check the terms and conditions for every code they get.
Regarding the redemption process, if the referral code is not used within the valid period, it will no longer be accepted by the castle app. In that case, the user will need to obtain another referral code. The Castle App team refreshes these codes’ availability and validity very frequently to keep their referral program fresh and engaging. Similar to many entertainment apps, codes with shorter validity can create urgency and drive engagement.
Referral code expiration dates are also one of the common tactics used in broader digital marketing to create a sense of urgency and to drive faster user actions.